It’s the united call to action for people around the world to take positive steps for the planet. The seeds were first planted in Sydney, Australia in 2007 as a symbolic event focused on switching off the lights for one hour to raise awareness about climate change. It has since grown into a booming global movement that has mobilised hundreds of thousands to use their collective voice during Earth Hour to inspire, motivate and lead the charge on their hopes, dreams and concerns about the planet.
On home soil, South Africans got switched on to the power of Earth Hour in 2009 ahead of climate change talks in Copenhagen, Denmark. This momentum led WWF South Africa to inspire many more South Africans to sign up and switch off.
Each year Earth Hour mobilises more support for the planet, exceeding expectations and inspiring change on various environmental concerns. Last year this included fighting deforestation in Uganda, a 10-year freeze on a new oil project in the Arctic, the creation of a national park in Malaysia, a reduction in energy usage in Brunei Darussalam and stronger climate change laws in Scotland and Switzerland and, in South Africa, the creation of a legion of individuals, corporates and municipalities willing to switch off for Earth Hour and go beyond it by making real and lasting changes for the environment.
Earth Hour inspires change.